Music Marketing

Event Marketing Strategies was one of the first companies to successfully promote a music tour alongside a new product introduction campaign. By embarking on a music marketing campaign, EMS created and executed an event marketing program for The Dole Food Company® in conjunction with a three year national music sponsorship for recording artist legend and entertainer, Kenny Rogers in the United States and Canada.

From point of sale strategies to creative radio promotions and backstage event access, music marketing provides an avenue to amplify both product sell-in and sell-through as well as overall music promotion.