Street Teams

Utilizing street teams is a highly effective bridge to reach target audiences and focus on one-to-one brand messaging and ROI driven activation. Through "grassroot marketing" or guerilla marketing, this powerful promotional approach is carried out by our team of highly trained Brand Ambassadors and a full-time Field Marketing Manager in order to engage a targeted consumer audience, face-to-face, or even conduct product sampling.

EMS most recently worked with PNC Bank to execute a street team for their Virtual Wallet® campaign, an online one-stop shop for all banking needs. Geared towards the young adult college demographic, and young as well as established professionals, our agency launched this effort on an evening in downtown Columbus that coincided with the popular monthly event known as the Gallery Hop. Using a busy club and restaurant district, our team distributed hundreds of scratch-off incentive cards, promotional items and lead cards.

Highly adaptable, our street teams can be tailored to fit any of our client’s needs and target demographics.