AEP Ohio (Wattson)

Goal/ Objective:

Educate consumers on their electricity options in a fun but informative way.

Strategy:

• Wattson - the Ohio Electric Choice robot.
• 5-year program:  Travel to Fairs, Festivals, Schools and other special events statewide in AEP territory.
• Distribute promotional items in an effort to drive traffic to website and phone.
• Educate parents through entertaining their children.

Results:

• Over 400+ events in four years.
• Thousands of favorable, lasting impressions with children and their parents.