Swaco

Goal/ Objective:

Significantly improve consumer awareness of SWACO, the Solid Waste Authority of Central Ohio, as a resource, and positively impact consumer acceptance and routine practice of recycling.

Strategy:

• Create effective partnerships with large consumer events and venues where recycling practices and wise waste management education messages can be effectively integrated.
• Enhance existing venue and event partnerships further to best meet original goals.
• Solicit and secure support from corporate partners for SWACO initiatives where possible and beneficial.

Results:

• Effective partnerships were launched with three major professional sports teams and Ohio’s largest multi-purpose venue, the Ohio Expo Center.
• Awareness and partnership effectiveness measures were thoroughly reviewed and analyzed at six major venues. Significant improvements were recommended and are being integrated.
• Four additional large venue partnerships have been initiated.
• Corporate partnerships were created through Coca-Cola, Pepsi-Cola, Kurtz Bros., Meijer and Sherwin Williams.